Career Opportunities

DIGITAL MARKETING OPERATIONS MANAGER

The Digital Marketing Operations Manager reports directly to the Director of Advertising and Marketing and is responsible for the day-to-day management of all digital marketing operations, overseeing campaign development and implementation covering paid media, SEO, and email marketing fulfillment in support of internal and external customers.

This is a permanent full-time salaried exempt position.

KEY RESPONSIBILITIES

• Execute company marketing strategies via digital platforms to meet business goals
• Coordinate the creation and publication of digital content
• Improve web presence to boost brand awarenesss
• Maintain strong online company voice through social/Google platforms
• Utilize SEO (search engine optimization) tactics to improve traffic generation from search
• Liaise with Marketing, Sales and Business Development to ensure brand consistency in digital campaigns
• Brainstorm new and creative growth strategies
• Monitor ROI and KPIs and regularly communicate pertinent metrics concerning digital growth and trends to Marketing, Sales, Advertising, and IT teams
• Identify trends and insights, and optimize spend and performance based on these insights
• Management and maintenance of the company CRM system
• Assist with company-wide web development projects

REQUIREMENTS

• A good understanding of the principles and working of digital marketing (CRM, SEO, paid media, analytics) - Knowledge of Hubspot a plus
• Experience managing multi-disciplinary digital marketing teams, ensuring a collaborative work environment and a track record of removing bottlenecks and improving efficiency in day-to-day operations
• Strong project management skills
• Capable of providing excellent customer service, strong reporting, and actionable insights
• Track record of using technology and data insights to help brands connect with customers
• A creative mindset, contributing new ideas and ability to interpret situations to overcome challenges
• Ideally experienced in both B2B and B2C environments
• Creative problem-solving abilities

WORK ENVIRONMENT

• Indoor, temperature-controlled setting with low to moderate noise level

HOURS:

Monday through Friday, 8 AM - 5 PM

LOCATION:

This position is based in the Canton, OH office

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